Nuga Best Old Nation House Room B13 Nairobi
News
Korean therapy that'southward taken Kenya by storm
Monday July 16 2018
A Nuga Best complementary treatment branch in Nairobi on July 12, 2018. Photo | DIANA NGILA | NMG
Summary
- The therapy, which is administered through a special bed or a waistline chugalug, uses electricity to run.
- The treatment was showtime introduced to Kenya nearly four years ago.
- It has continued to attract a major following, particularly amidst the elderly, and those suffering from incurable conditions such equally arthritis.
A Southward Korean heat massage therapy has got thousands of sick Kenyans deeply hooked to its range of claimed medicinal benefits covering back hurting, sinuses, arthritis, diabetes and prostrate complications.
The therapy, which is administered through a special bed or a waistline belt, uses electricity to run.
John Muthama, a 50-year-old clinical specialist, has become a disciple of the Korean therapy known every bit Nuga All-time, which he says helped manage his arthritis status, leaving him with painless joints.
Mr Muthama says he embarked on the therapy sessions upon returning to Kenya at the stop of 2022 from the United States where he had worked for years and where bouts of cold winter only worsened his condition.
"Iii months later on I commencement went to Nuga, my pains had all only disappeared, I couldn't believe information technology. Equally a medical specialist, I had no caption for what had just happened given that arthritis has no known cure and tin merely be managed," he said.
Mr Muthama said the bonus was the stabilisation of his blood force per unit area that has immensely improved his wellbeing.
"Information technology promotes natural healing of the torso through a combination of acupressure, massage, far infrared rays, negative ions and deep estrus therapy," Eric Nduguje, the regional co-ordinator of the therapy, said.
Promoters of Nuga Best, however, maintain that the therapy is no replacement for conventional treatment and only serves as a gratis regimen.
The electric bed and belt are each embedded with tens of gemstones, which when heated release therapeutic rays that tackle respiratory illnesses, smoothen blood flow, cleanse skin pores and better metabolism.
The emitted far infrared heat, which is like incubator heat, is considered to unclog torso airways and bloodstream.
The treatment, which was first introduced to Kenya about four years ago, has continued to attract a major following, particularly amongst the elderly, and those suffering from incurable conditions such as arthritis.
One of the Nuga centres at Old Nation Business firm on Nairobi's Tom Mboya Street, attests to the growing popularity of the therapy amid working class, whose sedentary office lifestyle is known to cause many health challenges.
"Our 12 machines (beds) serve 168 people daily here," said Mr Nduguje, the regional director. A TV remote-like gadget likewise embedded with stones tin can be placed on top of a cloth over the eyes to clear center pains or i can sit on it for prostrate illness.
Each patient at the middle is allocated 40 minutes on the special bed just those who can afford to buy the bed are brash to practice and so.
What's particularly interesting well-nigh the handling notwithstanding is that the therapy sessions are free of charge. One simply needs to have with them a white T-shirt, the colour choice of which manages the electric estrus during massage.
Nuga All-time's concern model ensures that a customer tries out the massage beds for gratuitous in the hope that its outcomes volition impress them and woo them into buying the kit for home use. The goal is to instil confidence in potential customers, who are gratuitous to walk away from the regimen anytime, unconditionally.
Only critics have pointed out that the thermal therapy could be addictive, hence the bait for free services in the knowledge that the users will ultimately buy the expensive beds.
"The massage is like a sport, the body releases feel good hormones, it's like going to the gym and failing to do then, you feel body changes," said Mr Nduguje, who oversees eleven Nuga branches, two of which he owns through a franchise.
Experts in the field of basic, joints, muscles and nerves (orthopaedics) said the rut massage was suited for post-hospital, domicile care handling, but could never exist a substitute.
Prof John Atinga, an orthopaedic surgeon, said that thermal massage could soothe back hurting and relax muscles, along with and a host of other spine and nerve complications, but is not a long -term solution to diseases.
"The benefit of this massage is that it offers pain relief and relaxation of the muscles, some class of physiotherapy. That, yet, is as far as information technology goes. It will not cure a disease like arthritis should a patient stop their hospital medication," said Prof Atinga.
Lifestyle diseases have recently get commonplace, especially amongst the aged, whose support falls on the shoulders of the working children.
Such a client base has emerged every bit the driver of therapy equipment purchases for elderly parents upcountry, saving the old folks trips to urban towns.
The automatic massage costs Sh280,000 while the thermal belt goes for Sh39,900.
Mr Muthama, the clinical specialist who runs his ain clinic in Nairobi's Utawala manor, is among the customers who bought the bed for abode intendance.
The dealers, however, did non wish to share the number of units sold and so far choosing to maintain that it has been "a good number."
"Nosotros're aware of thermal massage equipment simply non specifically Nuga," the Chemist's and Poisons Board, under whose scope such equipment falls, said.
The rush for the massage has given ascent to an regular army of modest-time independent merchants with a bed or 2 of the kits, who unlike Nuga branches, charge up to Sh1,000 per one-hour massage session.
The Korean therapy first entered Kenya in 2012 with a single office in South B Nairobi, simply now has 60 branches across the country. It has over the years opened offices in Nairobi, Kisumu, Mombasa, Kericho and Machakos using the franchising model.
The shops are operated by Kenyan investors, who are supplied with the equipment centrally from Korea.
Mr Nduguje says the aim is to abound the branches to 100 by stop of next year, upon which the Korean firm will set up into the motion plans to ready upwards a local assembly institute for the electric beds.
Currently, all the equipment is shipped in from Korea, every two months and stocked in warehouses at the firm'south regional headquarters in Westlands, Nairobi.
Several hospitals, including St Francis Kasarani, on the outskirts of the city center, have bought the beds.
While the beds are used by all people, the thermal belts are, peculiarly popular with women. It is fastened around the waistline for purposes of clearing excess breadbasket fats and manage conditions such equally fibroids.
The Korean therapy has quickly go a honeypot among the sick who are on the lookout for culling remedies to their stubborn conditions. Information technology's a blend of Oriental and Western medicine, and taps into the healing properties of heated gemstones.
Nuga uses tormanium rock, which is a composition of four therapeutic stones crashed into powder then heated at elevated temperatures to form a hard, soft rock.
The composition includes tourmaline gemstone, germanium, Elvan rock and volcanic rocks.
Source: https://www.businessdailyafrica.com/bd/news/korean-therapy-that-s-taken-kenya-by-storm--2210992
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